Yesterday, the management and staff of popular record label, Mavin Records, were in a blissful expression as they celebrate the tenth anniversary of the label.
Mavin Records was established by skillful producer and singer, Don Jazzy. And since its establishment, it has housed some top artistes, including Tiwa Savage, Reekado Banks, Korede Bello, and more recently, Ladipoe, Johnny Drille, and Ayra Starr.
It will be recalled that in 2019, as the world’s biggest labels started planting roots in Africa, Kupanda Holdings— a joint venture between pan-Africa investment company Kupanda Capital and TPG Growth— made an investment worth millions of dollars in Mavin Records. Following the investment, the label adopted a new name— Mavin Global— to reflect its new ambition.
Speaking then, the record owner, Don Jazzy said, “Our mission is to grow Mavin Global into the music powerhouse of Africa. By collaborating with artistes, African creatives, and local and international partners, we can become a globally recognised household name and the go-to platform for connecting African music with the world.
Outside their traditional offerings, the company also collaborates with creators across Africa to provide services in film and content production, licensing and publishing, and brand partnerships.”
It also promised to retain its commitment to continue “Mentoring Africa’s future music business executives through its annual ‘Mavin Future Five’ leadership initiative.”