Morocco’s National Tourism Office Makes Grand Entrance at China Trade Fair


The Moroccan National Tourism Office has made a debut at the ITB China 2024, which began on May 27 and concluded on Wednesday marking its first participation in the premier trade fair for the Chinese travel industry.

With a delegation of Moroccan operators, the ONMT showcased Morocco’s rich cultural heritage and tourism potential, aiming to attract a larger number of Chinese tourists in the coming years, according to a statement from ONMT.

Themed “Reaching New Heights, Thriving in Transformation Together,” ITB China 2024 drew approximately 800 exhibitors from over 80 countries.

The ONMT and its partners stood out among twelve other countries making their debut at the fair. Over the course of the three-day event, Moroccan tour operators engaged with key players in the Chinese travel sector.

During the event, the ONMT renewed ties with major Chinese travel companies such as CTrip and top tour operators in the Guangzhou and Shenzhen areas, including JZL and NiceTour.

Discussions are also in progress for potential collaborations with prominent Beijing-based tour operators like CYTS, CTG, and HCG.

Supported by the ONMT, Moroccan tour operators, travel agents, and hoteliers initiated promising dialogues with their Chinese counterparts, laying the groundwork for profitable commercial cooperation.